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Smart Cart
Jan. 26th, 2011 10:43 pm"Retail goes digital"
"...More dollars are being spent in the retail environment than ever before, with Walmart, Loblaw, Sobeys and Metro all declaring “clean floor” policies or clutter-free aisles. This is the strange dichotomy playing out right now. Basewrap and end-aisle header cards will be as foreign to the next generation of marketers as cassette tapes are to the iPod generation.
Loblaw is testing a new smart cart program with a system called Concierge. To help reinvent their CRM communications, the Metro banner has enlisted the help of U.K.-based Dunnhumby. Walmart is reinventing the Canadian “Walmart TV” to be more in line with the far superior and more successful “Smart Network” in the U.S. ...
Here’s a closer look at two emerging technologies
....."
+
"...More dollars are being spent in the retail environment than ever before, with Walmart, Loblaw, Sobeys and Metro all declaring “clean floor” policies or clutter-free aisles. This is the strange dichotomy playing out right now. Basewrap and end-aisle header cards will be as foreign to the next generation of marketers as cassette tapes are to the iPod generation.
Loblaw is testing a new smart cart program with a system called Concierge. To help reinvent their CRM communications, the Metro banner has enlisted the help of U.K.-based Dunnhumby. Walmart is reinventing the Canadian “Walmart TV” to be more in line with the far superior and more successful “Smart Network” in the U.S. ...
Here’s a closer look at two emerging technologies
....."
+
